Members Only is a creative studio led by Anna Cogswell, a membership strategist and experience architect shaping hospitality concepts and guest experiences from the ground up.
Belonging is a design problem.
The most valuable experiences aren't accidental.
I work with founders, brands, and operators to build the kind of belonging people pay to be part of.
Membership Strategy
Positioning, pricing architecture, tier design, and the member journey. From concept to founding member acquisition, a blueprint for launching or elevating a membership with real value.
Community Strategy
Programming, rituals, engagement loops, and the cultural architecture that transforms a group of people into a community worth belonging to. For clubs, brands, and founder-led organizations
Experience Design
Custom retreats, off-sites, and branded experiences to create moments that drive impact for attendees. Designed end-to-end: concept, curation, logistics, facilitation
About
I’ve been fixated on how people gather, the allure of membership, and the pull of exclusivity for as long as I can remember.
My career has been dedicated to designing experiences that bring people together through hospitality, community, and high-touch experiences at Blade, NeueHouse, Chief, and Onda.
Now, I run member experience and retreats at for Hampton, curating spaces where CEOs connect in ways that meaningfully impact their businesses, leadership, and lives.
I also advise communities and member clubs.